The key to the success of the child labour free zones is the area-based approach against all forms of child labour. The aim is to get parents, employers, teachers, unions and the government to change their attitude so that the rights of all children are fulfilled. The motto "child labour is a necessary evil" should be replaced by "child labour, in whatever form, is unacceptable!" This way, everyone is motivated and prepared to work together to get children into school and keep them there.
In the Netherlands and Europe, child labour free zones are places like shops, businesses and schools where products made by children are not accepted. Stop Child Labour urges consumers, governments, international organisations and businesses in Europe and the Netherlands to take an active stance against child labour and to become part of the solution.